Keyword research
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Keyword research What is Keyword Research? Keyword research is the process of identifying the words and phrases that people are searching for on search engines like Google, Bing, and Yahoo. By targeting the right keywords, businesses can create content that matches the intent of their audience, helping them rank higher on search engine results pages (SERPs). Proper keyword research is crucial for driving relevant traffic, improving visibility, and increasing conversions. Keyword research is one of the most fundamental aspects of Search Engine Optimization (SEO). By understanding the search intent and behaviors of users, businesses and content creators can develop strategies to rank higher on search engine results pages (SERPs). Effective keyword research allows marketers to connect with the right audience, drive organic traffic, and improve visibility. This guide will explore the importance of keyword research, provide techniques for effective keyword selection, and offer actionab...